Where we stand

We make money when people pay for software they find useful, and from plainly labelled ads in our free apps, which you can always pay to turn off. Now and then we earn a fee when you take up an offer we've shown you. Never by selling your data.

Our free apps show plainly labelled ads. Some of them can show ads picked for you, using your phone's advertising ID, but only if you say yes when your phone asks. Say no and you still get every feature; the ads are picked from what's on the screen instead. Apps made for children never do it. If an app counts how it's used so we can make it better, it uses a random number that isn't linked to you, and in Europe it asks you first.

Not to advertisers, not to data brokers, not to anyone.

If a feature doesn't need your location, your contacts or your birthday, we don't ask for them.

Where a product keeps information about you, you can see it, take a copy of it, and delete it.

Cancelling is never harder than signing up. No hidden cancel buttons, no fake countdowns, and no "No thanks, I don't like saving money" buttons.

If a product shows you an offer from another company, it says so, and it says whether we earn a fee. The offer never changes what the product tells you. A product that compares things for you compares everything, not just what pays us.

Like most software, ours runs on services from other companies: hosting, payments, email, advertising and, in some products, bank feeds. They only get what they need to do that job, and each product's privacy policy says who they are.

This page changes first, with the date at the top, and anyone it affects hears from us before it applies to their data.